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Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a “colossal coconut pop-up” stocked with icy cold beverages in the middle of a triple-digit Texas heat wave.
https://www.adweek.com/brand-marketing/worlds-biggest-coconut-stunt-brings-giant-inflatable-fruit-and-icy-drinks-to-parched-texans/