On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune—they’ve developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today’s hard seltzer fans.
https://www.adweek.com/agencies/yellowstone-but-make-it-wacky-ranch-rider-mixes-western-theme-and-off-kilter-persona/