Recent earnings reported a 15.6% drop in Zevia’s net sales, to $36.4 million in third quarter 2024 compared to $43.1 million in third quarter 2023, which Suarez attributed to the loss of a club store account.

The brand aims to turn the tide with strong seasonal marketing and an expanded distribution deal with Walmart. Zevia is now available in 4,300 locations, up from 800, with inclusion in the retailer’s enhanced marketing around soda alternatives. 

“Break from Artificial,” which transitions from AI-laced scenes to real people drinking the soda against real backdrops, will air on connected TV, along with social and digital platforms.