After successful partnerships with creators like Charli D’Amelio, Dunkin’ partnered with the season 6 cast of Love Island USA, Peacock’s popular reality TV show, in September.
A campaign video features JaNa Craig, Leah Kateb, and Serena Page, collectively known as the “Powerpuff Gang” from the show. The cast members discuss how their boyfriends surprise them with breakfast each morning, referred to as the $6 meal deal. This deal includes a bacon-egg-and-cheese sandwich, hash browns, and a medium hot or iced coffee.
ADWEEK reported that the campaign’s Instagram video earned more than 623,000 likes in 24 hours, the second-highest engagement of any content on its page. “When we launched our biggest breakfast deal ever, teaming up with the Islanders felt like the perfect match,” said Dunkin’ CMO Jill McVicar Nelson.
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