Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now.
More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10 were able to identify the main routes of transmission and just 16% were aware that HIV treatment stops it from being transmitted.
https://www.adweek.com/creativity/these-ads-use-humor-to-break-long-held-stigma-surrounding-hiv/