While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night.

Its method? Chase down pizza delivery drivers.

“Pepsi Chase Cars,” created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell – only to be startled by a man standing behind him holding a 12-pack of Pepsi. Drama ensues as Pepsi branded sports cars pursue delivery drivers to offer its drink as a flavor-enhancing pairing to pizza, often annoying couriers in the process.

The Pepsi drivers acknowledge the practice isn’t exactly legal, but insist that making people eat pizza without Pepsi is just wrong.

The film and additional cutdowns and bloopers will run across YouTube, Instagram, Facebook, TikTok, and X.

Pepsi is encouraging trial of the pairing by partnering with delivery platform DoorDash on Sept. 13 to offer a free pizza to customers who spend $30-$45 at Little Caesars, Papa Johns, Pizza Hut, or Marco’s Pizza and order a two-liter or 20-ounce bottle of Pepsi.

“When you’re eating pizza, you deserve to enjoy it to its full potential, and that’s why we’re offering tens of thousands of free pizzas to prove that Pepsi, with its citrusy sweetness and carbonation, perfectly complements the deliciousness that is pizza,” Pepsi head of brand marketing Jenny Danzi said in a statement. “If your bites aren’t chased by sips of Pepsi, you’re leaving taste on the table.”

Pepsi Chase Cars is the latest activation of the “Better With Pepsi” brand platform, which launched in 2021.

The brand has argued it tastes better with burgers than Coke — even though Pepsi isn’t served at most major fast food chains — and suggested drinkers rethink their rum and Coke order in an out-of-home campaign that included a partnership with delivery platform Drizly.