The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform.

Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its China-based parent company, ByteDance. Jesse Tinsley, a tech entrepreneur and the founder of Employer.com, leads the effort, Bloomberg reported.

MrBeast is the most-followed and highest-earning creator in the world, tallying more than 347 million followers on YouTube and expanding into businesses including snack brand Feastables and MrBeast Burger.

A spokesperson for the Tinsley-led group told Bloomberg an all-cash bid was submitted with “institutional investors and high net worth individuals,” and the group is being represented by law firm Paul Hastings.

Bloomberg noted that Brad Bondi is part of the Paul Hastings team working on the bid, and his sister, Pam Bondi, is Trump’s nominee to run the Department of Justice.

Tinsley wrote in a post on X Monday, “I’m in Washington, D.C., at the inauguration to meet with President Trump and his team to discuss our offer to buy TikTok … Now, we’re awaiting a response from ByteDance’s board. Our goal is to ensure that TikTok stays accessible, thriving, and aligned with the values that make America great. We also welcome U.S. government investment.”

Trump signed an executive order Monday, hours after his inauguration, instructing the attorney general’s office to delay the law that banned TikTok in the U.S. for 75 days, effective Sunday.

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