Walmart’s Black & Unlimited marketing platform is another great example that supports founders and introduces innovative products to store shelves, a significant feat for any business. The initiative plays a role in sharing the inspirational stories of entrepreneurs and the creativity of Black creators.

In 2020, Groupon searches for “Black-owned” increased nearly 400%, according to a survey by Groupon and the National Black Chamber of Commerce. When the excitement faded just a few months later, so did searches and revenue.

The shift we’re witnessing around diversity efforts is also happening with Black-owned businesses. By educating ourselves, leveraging our innate knowledge and resources and encouraging decision-makers to assist in eliminating systemic inequities, we help contribute to a more just society with no racial wealth gap.