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Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech.
Over the last six months, more agencies have formed cross-department AI task forces to navigate the opportunities and limitations of generative AI.
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https://www.adweek.com/programmatic/ai-policies-from-agency-holding-groups-help-win-clients-and-score-major-partnerships/