He also counts his work for BMW Films with Fallon as some of the highest quality, as well as his early work with Apple under Lee Clow and Steve Hayden.

“I’ve had some great clients, and we got to make some great things for them,” said Lubars.

Lubars had many mentors over the years, from Tom Monahan of Leonard/Monahan, Jon Goward at Clarke Aronson Goward, and copywriter Penny Kapasouz at Chiat/Day, who did Apple’s “1984” Mac ad.

“She taught me the most important thing ever, I think. She said, ‘You have a nice book [of work], but it all sounds like you wrote it. And on Apple, it’s got to sound like Steve Jobs wrote it,’” said Lubars, adding that since then, he has excelled in writing in the voices of his characters and clients.

Lubars has imparted plenty of wisdom of his own over the years, and he has advice for the younger generation of creatives.

“Pursue the work, not the money, at the beginning. Because if you pursue a little more money, and then the work is mediocre, then that’s really a wall, you become sort of a commodity. And then once you do, it’s hard to undercut that,” said Lubars.

Also, having a healthy sense of paranoia helps.

“I don’t know who said it, but it’s brilliant. ‘The best people are always terrified they’re about to be fired, and the mediocre ones are always shocked when they are,’” he said.

Lubars departs his role having won over 600 Cannes Lions, 700 One Show pencils and seven Emmy awards.