Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make.
https://www.adweek.com/brand-marketing/brands-need-to-look-beyond-social-to-engage-with-all-humans/