Campbell’s Chunky Soup
In 2023’s NFL, the Kelces are the new Mannings.
Since facing each other in the Super Bowl back in February, Chiefs tight end Travis Kelce and Eagles center Jason Kelce (and their mother Donna) have become ubiquitous staples of NFL marketing. Campbell’s is featuring them in two Chunky soup ads: One in which the brothers’ arm-wrestling contest interrupts their mother’s book club, and another in which Travis taunts Jason with a new ringtone mentioning his two Super Bowl titles.
The Kelces still have a few hundred hours of combined ad time to go before catching up to Peyton and Eli. But considering this is already Travis’ third appearance on the list (not including the brothers’ featured role in the NFL’s kickoff ad), they’re taking advantage of their shot at football sibling marketing supremacy.
Amazon Prime Video
Amazon Prime Video is already hosting Thursday Night Football this year and giving this list yet another Kelce family entry with the Jason Kelce documentary released earlier this week.
But for Week 2’s installment of TNF, it wants to focus on the 46% of consumers who told Nielsen last year that they were stressed out by streaming, the 72% who told Bango Survey that streaming paralyzed them with choice, and the 20% who went back to Nielsen this year and said they just stopped a streaming session altogether rather than doomscrolling the endless selections.
Cognizant of the fact that its own offerings—originals, movies, subscription add-ons, new releases—are A Lot, Amazon Prime enters Week 2 with a new campaign positing a simple solution: Cut the other cord-cutting options. With a broadcast TV spot, billboards, a takeover in Times Square, digital, social and other placements, Amazon Prime wants fans to make it a “one-stop entertainment destination.”
With streaming options multiplying and subscription fees at established streamers rising, Amazon Prime is using its NFL partnership to take a risk and make a big play for subscribers. Only fans know if it’s the right call.