The SNL alum fronts the next phase of the company’s largest global campaign ever https://www.adweek.com/brand-marketing/kate-mckinnon-is-an-evil-ceo-in-sequel-to-zooms-bowen-yang-led-br..
Categoria : Rassegna Stampa
Samsung enlists Couples Therapy’s Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching. https://www.adweek.com/creativity/samsung-taps-couples-therapys-dr-orna-guralnik-to-ease-phone-switch..
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos’ history. https://www.adweek.com/creativity/sonos-new-brand-story-aims-to-win-back-trust-two-years-after-botched-a..
Rutgersson previously held the title of CEO at Dentsu’s iProspect https://www.adweek.com/agencies/liz-rutgersson-named-ceo-of-stagwells-assembly-to-build-agency-for-t..
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change. https://www.adweek.com/brand-marketing/nutrafol-reframes-the-makeover-on-red-carpets-bigg..
The company will return its focus to publishers, which it has struggled to pay consistently in the past. https://www.adweek.com/dealroom/howl-sells-creator-business-taboola-..
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades. https://www.adweek.com/agencies/droga5-mariano-jeger-outfront-ir..
Yesterday, Anthropic CEO Dario Amodei published a lengthy open letter saying it was time to “pace the frontier” and slow down AI development. OpenAI’s Sam Altman and Elon Musk both agreed, publicly voicing their support on X. Even Alphabet’s Demis Hassabis offered tentative support for Amodei’s proposal. Donald Trump and House Speaker Mike Johnson, however, ..
Bloomberg’s Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time. But last week, MacRumors reported finding two references in macOS 26.7’s code to two game controllers identified as first-party ..
The Units are a band I discovered in part thanks to No Dogs in Space. During their miniseries on The Screamers (another incredible band worth checking out), they mention synthpunk.org as one of their sources. And there’s no better way to get my attention than to combine two of my favorite things — punk rock ..
