After a year of loneliness, social unrest and constant change, consumers are holding brands to a much higher standard before buying from them.
Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
https://www.adweek.com/brand-marketing/customer-engagement-make-shopping-fun-reflect-values/