Elon Musk has created a new company dedicated to artificial intelligence — and it’s called X.AI, as first reported by The Wall Street Journal. The company, which a Nevada filing indicates was incorporated last month, currently has Musk as its director and Jared Birchall, the director of Musk’s family office, listed as its secretary. The filing, which The Verge has also obtained, indicates that Musk incorporated the business on March 9th, 2023.

Rumors about Musk starting up an AI company have been floating around for days, with a report from Business Insider revealing that Musk had purchased thousands of graphic processing units (GPUs) to power an upcoming generative AI product. The Financial Times similarly reported that Musk planned to create an AI firm to compete with the Microsoft-backed OpenAI. Musk even reportedly sought funding from SpaceX and Tesla investors to get the company started.