Heineken has run three campaigns on WeAre8 and saw a 24% average CTR on the app. Similarly, skincare brand Clarins saw a 30% uplift in intention to purchase via its campaigns.

“The impact you see is fully transparent as we know exactly where our media spend is going, how much is going to 8Citizens, how much is going to our chosen charity, and how much to carbon offsetting,” said Jimmy Hughes, social media lead, The Heineken company. “[This] makes our [money] spent with WeAre8 so much more impactful and meaningful.”

An earlier version incorrectly stated that PETA is a charitable partner.