Keleops and its plan for Gizmodo
Keleops primarily covers the world of technology, including news, product releases, innovative technologies and related cultural offerings, such as television and film.
The European company has around 80 staff and offices in Paris, Lyon and Switzerland, and it plans to open an office in New York. According to Kleis, it reaches around 20 million visitors monthly.
Keleops generates the bulk of its revenue from three relatively equally weighted sources: display advertising, branded content and affiliate revenue. None of the websites in its portfolio have subscription products.
The company has no immediate plans to change Gizmodo, either from a commercial or editorial perspective, according to Kleis. Instead, it plans to work with Gizmodo editor in chief Rory Carroll to discuss its forward-looking editorial plan and identify growth areas to support with investment.
“Two years ago, we acquired the most iconic technology brand in France, 01net.com, then improved its processes and added staff,” Kleis said. “We plan to do the same thing with Gizmodo. It’s an iconic brand, and we have to respect it.”