“We track a lot of people, we buy a lot of data, and our managers are constantly looking online for talent that is sort of emerging and relevant,” Izad said.
Getting long-term deals
After a creator signs with a talent manager, the goal is to help creators go from one-off brand deals to long-term partnerships. That requires talent agents to dig into a creator’s broader career ambitions. Doing so can lead to more frequent and longer relationships between brands and creators.
Cooking creator Tess Sinatro, for example, was interested in making a cookbook as well as finding different types of brand deals not typically associated with food. Sinatro has worked with travel group Visit New Orleans and chef and restauranteur Bobby Flay.
“In the conversations, it was about progressing my brand,” she said about working with her agency Viral Nation. “And then as we started to pick up speed, we started to collaborate on feasible goals.”
#ad chuck roast sandwich 🍖🥪 ft Fan Favorites @ALDI USA Black Angus Beef Chuck Roast and Specially Selected Aged White Cheddar Cheese. @DoorDash makes it easy to grab all of the 2024 ALDI Fan Favorite winners without leaving your house – and if you’re a first-time ALDI shopper on DoorDash, you can use code FANFAVES40 to enjoy 40% off of orders of $45+ (up to $35) on the DoorDash app! Please visit https://help.doordash.com/consumers/s/article/DoorDash-x-Aldi-Sweepstakes-Official-Rules?language=en_US for additional terms and conditions. #ALDIPartner#DoorDashPartner#recipe#cooking#fyp#meat#fall Ingredients: ~3 pounds ALDI Black Angus USDA Choice Beef Chuck Roast – boneless 2 teaspoons salt, plus more to taste 1 teaspoon ground black pepper 1/2 tsp paprika 1/2 tsp garlic powder 1/2 tsp onion powder 1/4 tsp Stonemill steak seasoning Olive oil 2 large yellow onions, peeled and sliced 6 cloves garlic, minced 2 tablespoons tomato paste 3-4 cups beef broth 2 teaspoons Worcestershire sauce 4 sprigs fresh thyme 2 sprigs fresh rosemary 1 packet Stonemill brown gravy 4-5 slices of Specially Selected Aged White Cheddar Cheese 1 roll, toasted Preheat oven to 250 F Begin by seasoning the beef with all dry seasoning In hot dutch oven, sear off the beef on all sides (2 min each side) Remove and set aside Add onions and cook until golden brown (30-40 minutes) Add garlic and cook till fragrant Add tomato paste, caramelize Add beef broth, deglaze pan and scrape brown bits from the bottom Add the broth, Worcestershire, thyme, rosemary and brown gravy mix, mix well Add chuck roast back to the pan Bring to a simmer, cover and add to oven Cook for about 2 hours or until meat is falling apart Shred beef Reduce cooking liquid Add shredded beef to toasted bun, then shredded cheese Toast till melty Slice and enjoy!
