Aldi has predicted record sales of food for the occasion, expecting to sell more than 30 quiches every minute of the week running up to the coronation.
It has also released special coronation-themed toys of King Charles and Queen Consort Camilla as its brand mascot Kevin the Carrot.
News U.K. media titles The Times and The Sunday Times have released a print campaign featuring images of a young Charles and drawings of a crown on his head, who has waited his whole life for this moment. The ads include the line “The Wait Is Over” and promotes their coverage as “the definitive guide.”
With the lack of media advertising opportunities, brands have stuck more to stunts and in-store activations; for example, Mars-owned chocolate box brand Celebrations created a sculpture of the new king using only its chocolates. This has been viewed more than 2 million times on Twitter alone and received international media coverage.
“Celebrations and our chocolate Charles is in no way affiliated to the palace, and the bust has been created for celebratory purposes only,” stated the tweet—just to be on the safe side.
Not to be outdone, Mondelez-owned chocolate brand Cadbury has made its own chocolate crown as a PR stunt while it also released an 850g The King’s Coronation chocolate bar featuring a crown on the packaging’s center.
Meanwhile, another supermarket chain, Tesco, opened up its first pub called the King in the Castle, which is located in London’s Farringdon neighborhood featuring a menu made with food sourced from the shop.
And its rival Asda has a double-decker bus activation wrapped in white, purple and gold, alongside some British bunting, with celebratory activities being held on it to promote products from suppliers such as Unilever, Heineken, PepsiCo and Diageo.
