ViX offers over 80,000 hours of on-demand content. The deal not only grants ViX exclusive access to ARCO’s Spanish-language series along with other projects but also cements the network’s commitment to reaching new and younger audiences. The media company announced Casa Creator, touted as the largest gathering of Latin creators ever is set to premiere in 2025. The event takes place in conjunction with Premios Juventud, its awards show celebrating the next generation of innovators in music and culture.
Programming for Hispanics, by Hispanics
The measurement and new ad offerings will serve TelevisaUnivision well, as seen in the power of its programming.
In the music space, the media company is offering advertisers the opportunity to tap into its massive music portfolio through Sistema Uforia, a new always-on capability for brands. TelevisaUnivision has over 500 music touchpoints and will open them up to clients in 2024-2025.
Music is a key touchpoint for this demographic. Mainstream music charts have seen Latin artists like Becky G, Bad Bunny and regional Mexican music star Peso Pluma occupy the top spots.
As highlighted by the award-winning news veteran Jorge Ramos, 36 million Latinos are eligible to vote this year. During this era of volatile news stories and misinformation, the Emmy award-winning journalist emphasized the importance of its audience’s trust in their news reporting, especially during this crucial election year. Earlier this year, TelevisaUnivision kicked off its Vota Conmigo (Vote With Me) campaign in partnership with other organizations to empower the Hispanic audience to vote.
And it wouldn’t be a discussion about reaching the Hispanic demographic without chatter around a key cultural touchpoint: futból. After making a splash at last year’s upfront by announcing its first-ever national broadcast of the Super Bowl, the network is going all out on the other “football” this year, specifically for the South American soccer tournament CONMEBOL Copa América and Mexican soccer league Liga MX. Hyundai was announced as the official automotive sponsor of Liga MX.