Kraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab

  Rassegna Stampa, Social
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AW: Last question. Are you a fan of Kendrick Lamar? What are some of your favorite songs? 

TK:
“Oh my gosh, yeah. I like “DNA,” “King Kunta.” I’m from Southern California. I’m a big West Coast hip-hop fan. I’m probably a lot older than you, so I’m more like the Dr. Dre, Snoop, Tupac [era]. But K. Dot comes from there, so yes. His new album [GNX] is quite good. “tv off” obviously is great, “dodger blue.” There’s a couple on there I like.”

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