Liquid Death makes no apology for its provocative marketing—in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts.
https://www.adweek.com/brand-marketing/liquid-death-recruits-porn-stars-for-a-sustainability-themed-campaign/