George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters in I’m Not Rappaport are “exceedingly fond of McNuggets.”

Even fictional characters in TV and movies eat McDonald’s sometimes. The brand highlights its enduring place in entertainment through a new global campaign called “As Featured In,” allowing fans to try the same orders as their favorite characters. 

The campaign launches with a special tie-up with Marvel Studios’ TV series Loki, whose second season debuts on Disney+ in October and will include some McDonald’s product placement. McDonald’s has temporarily rebranded its Sweet ‘N Sour sauce with a Loki theme, and diners can scan the lid to access a Snapchat AR experience with exclusive content from the show. 

For three days starting Aug. 30, McDonald’s will transform one of its Brooklyn restaurants into a scene set in 1982, immersing visitors in a setting inspired by Loki’s upcoming season. 

The Loki-themed sauce is just one part of the “As Featured In” meal, which will be available at McDonald’s restaurants across more than 100 countries starting Monday, Aug. 14. The limited-edition meal also includes a choice of 10-piece Chicken McNuggets, a Quarter Pounder With Cheese or a Big Mac paired with medium fries—all of which are existing menu items but have appeared in various TV shows or films over the years. 

Another part of the campaign is a collaboration with London-based streetwear brand Palace, which has previously featured McDonald’s in some of its skate videos. Fans can buy pieces from the McDonald’s-Palace merch line by scanning a code on the “As Featured In” meal packaging, while Palace will host a pop-up at the first-ever McDonald’s restaurant in Downey, California on Aug. 18. 

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