Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a wide-reaching rebranding effort without a review, while announcing that it is eliminating the swimsuit portion of the competition. Miss America further… https://www.adweek.com/agencies/miss-america-says-goodbye-to-bikinis-hires-yr-for-rebranding/