New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

  Rassegna Stampa, Social
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Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime.

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https://www.adweek.com/brand-marketing/new-balance-teams-up-with-uk-retailer-sports-direct-to-capitalize-on-running-boom/