A new civic initiative from the creator of StoryCorps, One Small Step, has struck a distribution partnership with the National Football League to raise awareness of its ongoing campaign. This is the latest in a series of tie-ups orchestrated by the nonprofit.

One Small Step, launched in July, uses a proprietary platform to host a guided conversation between two people with different political beliefs, said founder Dave Isay. The goal is to reduce political division across the country by reminding people how much they share in common, and the campaign is timed to coincide with the coming presidential election. 

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