CANNES, France–Procter & Gamble began the year by invading the Super Bowl with the inescapable “It’s a Tide Ad” campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, “It’s a Tide Ad” from Saatchi & Saatchi New York and “The Talk” from BBDO New York, shared the top spot… https://www.adweek.com/creativity/pg-dominates-at-cannes-lions-winning-2-grand-prix-in-film/