Farquhar said the organization is still in talks with celebrities and music artists who could back the initiative. In 2019, pop stars Ariana Grande, Billie Eilish and Dua Lipa were among a group of nearly 140 musicians who signed an open letter in support of abortion rights as part of Planned Parenthood’s campaign. 

This year’s effort also strikes a more “uplifting” tone to stand out amid a national mood that is largely negative and weary, said Farquhar.

“We wanted to create something broad that could encompass all people, but do it in an uplifting and positive way. There’s a lot of sadness and exhaustion,” she said. “To bring new people into the fight, we have to be optimistic.” 

“As we predicted, the anti-abortion agenda that ended our federal abortion rights two years ago when the Supreme Court overturned Roe v. Wade continues to relentlessly attack our health and rights even further,” Melanie Newman, svp for communications and culture at Planned Parenthood Federation of America and Planned Parenthood Action Fund, said in a statement. 

“Today, 78% of Americans agree that unqualified public officials have no place in our medical decisions. We are rising up to rewrite our rights and shout, ‘Bans Off Our Bodies.’”