Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there’s a whole lot of shakeups going on.
AML
One of England’s oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create a forward-looking creative identity that helps drive development plans for the club and fans, social impact, and economic growth in the town.
Bakery
Creative agency Bakery has been appointed agency of record for Tree Hut, a popular body scrub brand, after a highly competitive pitch process. Bakery will leverage Tree Hut’s social following and customer base to broaden brand awareness across the general market, crafting buzzworthy moments that connect to Tree Hut’s audience, and generate conversation. Additionally, Bakery will work with the brand on strategic initiatives, collaborating on ongoing branding and marketing efforts.
Code3
Code3, a performance marketing agency, has announced its official selection as a TikTok Shop Partner. This exclusive partnership enables Code3 to provide brands with unparalleled access to TikTok Shop’s innovative features, tools, and insights.
ConvertKit
ConvertKit, an email-first operating system for creators, has completed its rebrand to Kit, reinforcing its mission to help professional creators monetize and build valuable businesses through email.
Crosby
Crosby Marketing Communications and Montage Marketing Group (Montage), a small business dedicated to engaging diverse audiences, have established a mentor-protégé relationship approved by the U.S. Small Business Administration (SBA). The firms have also created a joint venture called Crosby Montage Partners to further expand each firm’s capabilities to help federal agencies fulfill their missions and marketing performance goals.
Erich & Kallman
Independent agency Erich & Kallman has been appointed as the creative agency for top wine brands Cupcake Vineyards, and Franzia, Both are owned by The Wine Group. The agency has been entrusted with developing dynamic campaigns for The Wine Group that showcase each brand’s unique characteristics.
Five by Five
Five by Five has been tasked with revamping the brand positioning of the Chartered Institute of Marketing (CIM), which hasfor over 100 years supported the marketing sector. The remit is to craft a fresh brand proposition and campaign for the brand, which is set to launch later this year.The agency will also be responsible for developing a creative platform.
Gut
Gut has launched Gut Singapore, the network’s first office in Asia and 10th location overall. The new office will be led by Jessica Davey, who joins Gut as managing director for Asia; chief creative officer Carlos Camacho; and head of strategy Belynda Sim-Mak. Additional Singapore-based hires include group account director Liz Leow, and creative director Meyvi Wedelia.