Red Fan Communications

Red Fan Communications has been selected to lead communications for Texicare, the health affiliate of Texas Mutual. Red Fan oversees all media relations activities and recently launched the brand in the West Texas and Houston markets.

Simons Michelson Zieve

Simons Michaelson Zieve (SMZ) has been selected by The Henry Ford in Dearborn, Michigan as its agency of record. The agency will manage a wide variety of services for the multivenue museum, including strategy, brand stewardship, creative, and media.

Spark

Greater Fort Lauderdale has selected indie agency Spark as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale. The partnership will encompass developing and deploying strategic marketing campaigns aimed at domestic and international markets.

Valtech

Valtech, an experience innovation company, has announced that its enterprise-focused composable commerce accelerator, Leap, created in partnership with commercetools and collaboratively with Mars, is now available on AWS Marketplace.

Zefr

Zefr, a brand suitability targeting and measurement agency, has expanded its AI-powered brand safety and suitability verification solution on YouTube to include reporting for Zefr’s industry-aligned misinformation category.