According to the latest Nielsen Media Distributor Gauge for September, Disney, FOX, NBCUniversal, and Paramount were the big winners, each experiencing double-digit month-to-month viewership gains driven by NFL and college football.

The latest report, which examines total viewing consumption through television screens by media distributors across broadcast, cable, and streaming, found that the broadcast affiliates of the aforementioned media companies were primarily responsible for those viewership gains.

The professional and collegiate pigskin action led Fox-owned affiliates to register a +59% increase, lifting Fox Corp’s overall September performance by +1.2% from the previous month. This was the largest proportional growth among the four. NBCU’s NBC affiliates registered the second largest increase with +37%, followed by Paramount’s CBS with +29% and finally Disney’s ABC with +24%. 

Looking at the overall chart, YouTube remained the most-watched entity in September, accounting for 12.6% of total watch time, but it was down -0.5% from August. 

Disney was in second place with 10.7%, up by +1% from the previous month. Also, up by +1% is NBCU, which took the No. 3 spot with 8.6%. Netflix dropped to fourth place with 8.3%, a -0.4% decline from the previous month.

Fox Corp, with its +1.2%, landed in the No. 5 position with 7.9% in September. Next was Paramount, which led the latter half of the chart with 7.7%, up +0.6% from the previous month.

Warner Bros. Discovery remained in seventh place with a 5.4% share, down -0.4% from the previous month.

Amazon was at No. 8 with no change at 3.9%, followed by The Roku Channel, which also remained steady at 2.8% and stayed in ninth place in TV usage.

Taking the 10th spot in September was Scripps, which saw a -0.1% dip to finish with a 2.1% share among the media companies. 

See the media distribution ranking below: