“The people they choose for Super Bowl commercials mean something to the zeitgeist in some way or another,” he said. “Even if you throw somebody a blast from the past that they still bring up now, for a brand to say ‘We want this person to be a part of a Super Bowl commercial with our brand’ is like a big, big notch.”
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
CREDITS
Agency: Panay Films
Creative Team: Andrew Panay, Brian Klugman, Nate Tuck
Director: Brian Klugman
Editor: Kevin Anderson