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Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role ..

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Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/brand-marketing/pubmatic-reckitt-join-ad-net-zero-global-clima..

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Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing ..

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While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research. Enjoying your content? You Have 1 Free Article ..

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Leaders from the world of publishing, technology and advertising gathered inVancouver last week to craft a more privacy-safe web. The World Wide Web Consortium (W3C), a body charged with rewriting internet standards, brought the group together. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/programmatic/ipa-the-meta-and-mozilla-attribution-framework-gains-traction-at-the-w3c-c..

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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. Enjoying your content? You ..

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As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/roblox-testing-dynamic-billboards-in-the-metaverse-new-ad..

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Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. Netflix finally found the strategic leaders for its upcoming ad-supported tier. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/convergent-tv/netflix-snags-2-snap-execs-to-run-advertising-division-ahead-of-a..

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Despite the collective sigh of relief from the marketing industry at Google’s protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/programmatic/how-uk-wine-brand-gusbourne-is-figuring-out-its-post-cook..

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