Master evolving third-party data. Our guide with Datonics debunks misconceptions, offers insights for data selection and respects privacy. Download now. For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. Indeed’s revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration ..
Tag : ad tech
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. Getting consumers’ attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry ..
Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC. Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google, ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company’s answer to the industry movement toward supply-path optimization, ..
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more ..
Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack’s new ebook. Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last year, media companies including Condé ..
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. The ad industry is now brimming with vendors claiming they can track and measure ad viewers’ attention. Hungry to strike partnerships with agencies and their clients, ..