Apple’s Safari browser, which has long positioned itself on the side of user privacy, is limiting another kind of data collection. And in the process, it’s stoking the anger of some in the ad-tech industry, especially due to Apple’s lack of communication about the move, which will affect the architecture of many websites. Apple is ..
Tag : ad tech
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. Google Ads ..
The ad tech world can be a “grizzly” place, so Ryan Reynold’s MNTN is trying to make it more serene. On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the “hardest working software in television.” Reynolds provides the voiceover work, ..
Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. Of late, publishers have been frustrated by another ad-tech business model: the scraping of data from their websites, which ad-tech companies package into contextual segments that advertisers can use to target. The practice is not new, but it ..
There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. DataGrail analyzed the data subject requests (DSRs)—formal requests made by a person to a company to access, modify, or delete the personal data that ..
Hear from the Big Ten Conference CIO on how they create a unified data strategy to amp up fan engagement and drive sales. Register for this webinar, sponsored by Snowflake, on March 14. As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A ..
Hear from the Big Ten Conference CIO on how they create a unified data strategy to amp up fan engagement and drive sales. Register for this webinar, sponsored by Snowflake, on March 14. Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech ..
35% off Convergent TV ends Feb. 27. Learn new tactics for TV and streaming with the pros at AMC, Bravo, YouTube and more March 21–22. Register now. Agencies and ad-tech vendors are working to clean up the media supply chain—environmentally speaking. But real progress will be slow without common agreed-upon measurements. Last week, WPP’s GroupM ..
The use of food delivery services has skyrocketed—and restaurants should take advantage. Join this Adweek webinar to learn how to create a seamless customer experience and deliver ROI.Register Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo said it was shuttering its SSP and ..
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday. In the process, the company is laying off more than 20% of its total workforce and more than 50% of its ad-tech employees for a total of more than 1,600 people, ..