Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%. The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of ..
Tag : ad tech
Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%. NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused ..
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms ..
Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6. OpenX, one of the ad-tech industry’s biggest supply-side platforms, today announced that it’s reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from ..
Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There’s some consensus that Fledge, an acronym for first locally executed decision ..
The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving. However, experts caution much more vigilance is needed to accurately map the inner workings of programmatic advertising. ..
Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure ..
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of ..
Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced. In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still ..
Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an ..