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Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent.  A company spokesperson said in a statement shared with ADWEEK that AppLovin eliminated Array last quarter. The product enabled device makers like Samsung and service carriers like T-Mobile to surface ..

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Apple has topped Interbrand’s annual Best Global Brands ranking for the 13th consecutive year—but AI giant Nvidia is closing in on its crown. Interbrand’s list ranks 100 companies based on their financial performance, the role their brand plays in purchase intent, and the brand’s competitive strength. The total value of this year’s Best Global Brands ..

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MrBeast and TelevisaUnivision are scoring partnership goals. Today, MrBeast and Spanish-language media company TelevisaUnivision announced they’re teaming up for a new initiative called the “Road to Beast Cup.” Beau Avril, svp, global head of media and brand partnerships, for MrBeast, and Tim Natividad, TelevisaUnivision’s ad sales chief, first shared the news during an ADWEEK House ..

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OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a new chapter of AI brand building.  But few pointed out just how incredibly poor the ads were. Set aside the irony of an AI company relying on traditional media to ..

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