Agencies are racing to keep pace with the rapid evolution of generative AI, while also helping their clients do the same. At Advertising Week New York on Wednesday, senior leaders from WPP and Assembly Global described how AI is transforming everything from workflows and media planning to creative development and team structure, ushering in what ..
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Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on direct leadership of the North America region while the company searches for Farjami’s successor. WPP Media’s regional executive committee will report directly to Lesser during ..
It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward—nominations for ADWEEK’s Most Powerful Women in Sports 2026 are now open! From athletes with an entrepreneurial spirit to pioneering executives and charismatic creators, this list honors individuals who have made a significant impact on sports marketing in the past 12 ..
NBCU is bringing a full-court press for its NBA ad inventory. Ahead of NBA tipoff in two weeks—which starts the first season of an 11-year deal between the league and NBCU—NBCUniversal is announcing that it has surpassed its advertising expectations, achieving a near sellout of ad inventory and taking on almost 170 partners. According to ..
When it comes to Paramount streaming ads, the fix is in. Kicking off the first day of Advertising Week, Paramount announced new Streaming Fixed Units. The offering gives marketers premium, fixed ad placements for the first seven days of new episode premieres of Paramount series, including things like Landman and Tulsa King. The move helps ..
Content agency Manifest is absorbing sister agency Aisle Rocket, forming a mid-sized independent with hubs in New York, Phoenix, Chicago, Boston, and Washington, D.C., the company told ADWEEK. Both agencies were already owned by Miami-based ARS Advertising, which acquired Manifest in March 2024. At the time, it planned to operate both agencies separately while having ..
As AI reshapes the production business, Publicis Groupe is putting it at the center. The holding company told ADWEEK it has appointed Deepti Velury as global CEO of production, a new role at Publicis overseeing its global production studios, hubs, and AI platforms, including production network PXP. Velury, previously chief technology and transformation officer at ..
At the IAB Podcast Upfront in Midtown Manhattan on Tuesday, scores of media executives, celebrities, audio creators, and adtech vendors graced the stage to extol the virtues of podcasting. In a series of presentations interspersed with frenzied networking breaks, panelists hit all the classic talking points: the intimacy of the medium and the efficacy it ..
At the 2025 IAB Podcast Summit on Tuesday, executives and creators wrestled with an increasingly thorny question: What exactly is a podcast? The medium has evolved into something far broader than just on-demand audio—now it includes video-first formats, creator-driven communities, live activations, and cross-platform storytelling. Still, one thing became clear: Podcasting is maturing into a ..
Netflix is looking to reach its Target audience thanks to Stranger Things. Today, ahead of the fifth and final season of Stranger Things premiering in November, Netflix and Target announced new Stranger Things-inspired merchandise, including apparel, accessories, collectibles, and more. The partnership brings more than 150 items to the retailer in stores and online starting ..
