When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores the pressure facing mid-tier networks in a consolidating market. Omnicom’s $13.5 billion acquisition of IPG, expected to close before the end of the year, will ..
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Horizon Media Holdings and Havas on Monday unveiled Horizon Global, a joint venture bringing together the media operations of both holding companies in an effort to scale up and compete in major global media pitches. Horizon Global operates in more than 100 markets and is based in New York. Managing $20 billion in billings, it ..
Jimmy Kimmel made his first post since his late night show was taken off the air last Wednesday. Hours before Kimmel’s show was set to return to ABC on Tuesday, the host posted a photo of himself with TV writer, producer, and activist Norman Lear, who died in 2023. “Missing this guy today,” Kim..
Pending a shareholder vote on Sept. 23, the Dallas Morning News will become the second publisher that the 138-year-old Hearst Corp. has bought in the state of Texas this year. In February, it snapped up the Austin American-Statesman from Gannett, and while the price of that sale was not disclosed, a source close to the ..
When Measu Bellay graduated from the University of Maryland with a degree in economics in 2018, she thought she might pursue a PhD. Instead, she pivoted to photography and art direction through the advertising portfolio program The One School. But when she tried to land her first full-time role at an agency, opportunities were few ..
Nike began a new chapter of its own history this week when it tinkered with the slogan that has served it well for 37 years. Introduced in 1988, “Just Do It” was among the best known catchlines in marketing history, enjoying an 82.3% recognition rate, according to a 2018 poll by Survata. If the change ..
Scope3 laid off a portion of its staff last week as part of a shift into so-called agentic advertising offerings, ADWEEK has learned. A company spokesperson confirmed the cuts, but declined to provide the number of affected staff. The company had more than 100 staffers worldwide as of last December, according to a blog post ..
The New York Times is sunsetting its Audio app, the standalone product it originally launched in May 2023 in a bid to deepen its relationship with audiences. The app, which offered a curated audio experience and included content from outside publishers, will shut down in early October, according to Sam Dolnick, deputy managing editor at ..
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the MiniMBA in Marketing, a ten-week training program for senior managers who missed or have forgotten their marketing fundamentals. Sign up here. American Eagle Outfitters’ Q2 earnings added yet another contested chapter to the company’s advertising-led ..
NBCUniversal is getting an early NFL score. Days before the 2025-2026 NFL season kicks off—as well as the 20th season of Sunday Night Football—NBCU is announcing its highest-grossing season ever, with overall revenue increasing across its platforms. In addition, the company has sold out all ad inventory for Super Bowl 60, airing on Feb. 8, ..
