Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Åkestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed. ..
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With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore ..
Dayanna Monroy has joined Telemundo 48 (KSTS) in San Jose, California. Monroy will co-anchor Noticiero Telemundo 48 alongside Miryam Villarreal and César Bayona. She is set to join the station on Wednesday, September 25. “We are excited to welcome Dayanna to the Telemundo 48 family,” said Stacy Owen, president and general manager of Telemundo 48 and NBC ..
While St. Patrick’s Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween’s Celtic origins. The tourism body and agency worked with academics to trace the festival’s ancient history ..
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida station were on a plane when it was hit by another on an Atlanta runway. Let’s make the ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as “Charlamagne Tha God.” MeetKai is ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin’s new drink, but she faces some ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Who’s ready to test their detective skills? The fourth season of Hulu’s Only Murders in the Building premiered last month, and to promote the series, the streamer ..
Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families lack access to adequate or safe spaces for play. The toy brand’s Superpower Studios reimagines norms of traditional art museums, which are often “beautiful buildings with exclusive art that you can look at but not ..