Meta announced new protections for businesses using Facebook and Instagram, updating its Brand Rights Protection tool to include scam ad reporting. According to the social media platform, all businesses enrolled in Brand Rights Protection have the ability to report suspected scam ads at scale. This also includes instances where it does not explicitly use their ..
Tag : Social media
Creators have become trusted sources for beauty recommendations, and brands increasingly need to work with creators to drive buzzy product launches and reviews. Finding the right creator starts with clarifying what a brand is trying to achieve, Natalie Silverstein, Collectively’s chief innovation officer, told ADWEEK. That means gauging the number of people a brand wants ..
Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening. Musk, who purchased Twitter in 2022 before changing its name to X and folding it into his AI startup xAI, said he hoped advertising in Grok would generate funding ..
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes Lions edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, who has led Reddit’s marketing as CMO for nearly five years, to explore the power of community intelligence and why brands ..
Political, electoral, and social issue ads will no longer be served on Meta-owned platforms in the European Union, starting in October. The parent company of Facebook and Instagram is complying with the Transparency and Targeting of Political Advertising regulation that is set to take effect Oct. 10, requiring tech companies to clearly label political advertising ..
TikTok, which is currently operating in the U.S. courtesy of a third 90-day deadline extension, is still facing an uncertain operational future. The social media application’s availability beyond the Sept. 17 deadline extension was thrown into more doubt after Commerce Secretary Howard Lutnick’s latest remarks Thursday. In an interview with CNBC’s Squawk on the Street, ..
“The question becomes whether people are going to see these videos, even though they’re snarky, and even though they’re silly and think, ‘Oh, Calico Critters must have signed off on this,’” Roberts said. “So the argument about consumer confusion, I think, is a plausible argument.” However, if Epoch fails to convince the court that its ..
Getting caught cheating is never good, but most couples don’t have their dirty laundry aired by Coldplay frontman Chris Martin in the middle of a concert. The grainy kiss cam footage of a cuddly couple scrambling apart and ducking out of frame as Martin gently narrates the affair speculation has commanded so much organic media ..
After two tumultuous years at the helm of X, CEO Linda Yaccarino announced her departure from the company last Wednesday. Who will replace her—as X is absorbed into Elon Musk’s AI venture xAI—remains uncertain. What most agree on: the next leader will look very different. “I don’t recall anyone who told the ad community to ..
Elmo, the beloved Sesame Street character, became the latest social media hacker victim as his X (formerly Twitter) account was taken over Sunday. The hacker posted a series of profane messages on Elmo’s account, which contained antisemitic language and racial slurs, as well as posts targeting President Donald Trump and his involvement in the Epstein ..
