Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up ..
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Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. It has been a long time coming, but the power dynamic has finally shifted in streaming‘s favor. Linear TV is no longer the most popular way for consumers to access content, and ..
Serena Williams—tennis superstar, entrepreneur and mother—broke the news that she would be evolving away from tennis. The upcoming U.S. Open tournament will be her last game on the world stage. Recommended articles https://www.adweek.com/brand-marketing/serena-williams-reminds-us-how-important-it-is-to-own-your-..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with ..
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Recommended articles https://www.adweek.com/creativity/creatives-have-been-called-up-to-slay-clima..
Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Economists and consumers agree: We’re in a recession, and brands are, understandably, nervous. Recommended articles https://www.adweek.com/brand-marketing/why-your-story-shouldnt-be-what..
Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark ..
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyoncé released her seventh studio album Renaissance. We were all excited to binge each and every song. Recommended articles https://www.adweek.com/brand-marketing/apologies-matter-what-lizzo-and-beyonce-can-teach-..
In Moneyball, Brad Pitt’s baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, “Adapt or die.” As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren’t ready. Recommended articles https://www.adweek.com/brand-marketing/gen-z-is-resilient-and-honest-and-they-expect-the-same-fr..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer ..
