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From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing.
https://www.adweek.com/brand-marketing/tena-wants-to-liberate-the-narrative-around-menopause-and-middle-age/