TENA Wants to Liberate the Narrative Around Menopause and Middle Age

  Creative, Rassegna Stampa, Social
image_pdfimage_print

Announcing Brandweek, live and in person, Sept. 12-16 in Miami, Fla. It’s a cant-miss experience where you’ll join the brightest minds and biggest names in brand marketing and advertising to explore promising trends, proven solutions and pressing challenges facing the industry. Join the movement now and lock in up to 70% off.

From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing.

Enjoying your content. You Have 1 Free Article Left.

Register to continue reading!

https://www.adweek.com/brand-marketing/tena-wants-to-liberate-the-narrative-around-menopause-and-middle-age/