If the brand or public figure you’re working for is moving forward with a prepared apology, it has to be sincere and come from a place of genuine understanding. From there, that apology should be followed by meaningful, appropriate action. In a world where the public’s perception can change at the drop of a hat, anyone who considers themselves a brand should be able to effectively plan and execute a genuine apology.
Keep building and learning
Social media is fluctuating constantly, and so should the crisis communications strategies you choose to implement. Staying stagnant in an age driven by technology means falling behind. It’s not hard to pinpoint potentialities, and investing in a crisis plan will always pay off.
No brand is untouchable and there is always an opportunity to learn and implement a better crisis strategy. Do the research, watch trends and be on top of it. When a brand is properly prepared, a crisis can be handled, remedied and put behind it instead of it becoming their reputation forever.