What we may never know is how, when and exactly why Charli XCX’s team also chose apple green for the cover of her “Brat” album, released in June. Still, the serendipity of the cultural moment that is brat summer in conjunction with Harris pursuing the highest office of the land is too perfect to ignore, and the talented meme-makers agreed. Green signifies freshness, growth, prosperity and a new start—something that has been canonized within the American dream.

To some, memes, color theory and viral TikToks could be deemed unserious, but we know the strategy, foresight, creativity and speed that go into these moments are monumental and can very well change the course of history.

May our stories change history.