u003cpu003eThe world’s biggest brands will improve their internal structures around sustainability over the coming year as they aim to boost public trust in their messaging, with a growth in the introduction of the role of the chief sustainability officer.u003c/pu003e
https://www.adweek.com/brand-marketing/the-rise-of-the-chief-sustainability-officer-as-brands-aim-to-overcome-suspicions-of-greenwashing/