Michael Jordan and his championship runs in the ’90s introduced the world to the Chicago Bulls, but the team is still introducing itself to fans who know it as Los Bulls. ADWEEK takes a look at the Bulls’ recently launched Instagram account, @LosBulls, which features Spanish-language content from team members past and present.
The ‘Jefas’ Behind Pepsi’s Latina-Owned Business Movement
In this episode of ADWEEK flagship podcast Yeah, That’s Probably an Ad, PepsiCo’s Esperanza Teasdale and Boden Agency’s Natalie Boden discuss the history of the Jefa program created by PepsiCo‘s “Juntos Crecemos” initiative. The campaign represents the global beverage brand’s commitment to providing short and long-term support to Hispanic small businesses.
Here’s How the News Networks Are Covering Hispanic Heritage Month
Major news outlets like ABC News and CNN have announced themed programming unfolding through Oct. 15, ranging from primetime specials to special segments on popular shows. ADWEEK TVNewser editor Ethan Alter lays out a network-by-network viewing guide to Hispanic Heritage Month coverage.
Why Brands Can No Longer Afford to Ignore Latinx in America
