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Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning.
The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following last year’s writers strike.
“Intellectual property is the engine that drives everything, and no one owns more valuable IP than WBD,” ad sales chief Jon Steinlauf said during the event. “We also have tentpole franchises that drive local fandom and the ability to create experiences around them, deepening that connection.”
Overall, the company sought to emphasize this upfront as the first for its fully realized WarnerMedia and Discovery merger that occurred in 2022. With the writers strike and pandemic fully behind WBD, its forthcoming slate of content, ad capabilities and reach are finally beginning to showcase the potential of the combined firms.
WBD’s IP Upfront
Across its star-studded presentation, WBD made the case that its forthcoming content slate is one of the strongest collections of film and television series on offer.
In particular, news of a forthcoming spinoff series from the popular Dune franchise, called Dune Prophecy, aims to capitalize on audience interest in the property. The series, which takes place 10,000 years before the events of the films, will follow the rise of the Bene Gesserit.
The company also announced that its next Game of Thrones spinoff, A Knight of the Seven Kingdoms, will debut in 2025, and The Penguin, its extension of The Batman universe, will premiere later this year.
Likewise, follow-up seasons of hits including House of the Dragon, The Last of Us, And Just Like That and White Lotus rounded out WBD’s IP Upfront.
WBD also plans to take further advantage of its film pipeline, offering marquee sponsorship opportunities to advertisers as its film products move from theatrical release to their debut on streaming service Max.
Forthcoming and recently released titles like Dune 2, Furiosa, Beetlejuice and Joker 2 will be marketed more prominently when they become available on Max. The product, called Screen to Stream, is one of several new advertising offerings WBD hopes to promote.