Why iRobot Still Considers Itself a Challenger Brand After 30 Years

  Rassegna Stampa, Social
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Though the Roomba robot vacuum may be a household name that has been navigating homes for nearly two decades, the company behind it still considers itself a challenger in the home cleaning space.

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https://www.adweek.com/commerce/why-irobot-challenger-brand-30-years/