ADWEEK has unveiled the shortlist for our 7th annual Experiential Awards, honoring the top work in physical experience marketing in 2025.
As consumers continue to crave experiences that blend the digital and physical, experiential activations offer a meeting point where brands and audiences can connect and engage across both.
This year’s honorees embody the bold ideas driving the future of experiential marketing. From immersive pop-ups to large-scale events, these campaigns redefine what it means to connect in an era where experience is everything.
Congratulations to all the shortlist honorees whose work is shaping the next chapter of experiential excellence.
Winners will be revealed in the December issue of ADWEEK in print and online on Dec. 9.
Best Activation in Support of Sustainability
- GMR Marketing – McCain – Farms of the Future Experience
- The Shelf – Natura – From Rainforest to Recognition: How Natura’s Sustainability Story Sparked Global Growth
Best Cause-Related Experiential Activation
- Creative Artists Agency – La Roche-Posay – Rally Against the Sun: La Roche-Posay’s Mission to Keep Tennis Fans Sun-Safe
- DCX Growth Accelerator – Newman’s Own Inc. – Generosity Index
- Infinity Marketing Team – State Farm – State Farm Gamerhood: Neo City
- Salt XC – Visa – Field the Future
- We Are Social – Ronald McDonald House Charities (RMHC) – RMHC 50th Anniversary Gala
Best Community-Focused Experiential Activation
- Civic – Audible – Dungeon Crawler Carl at San Diego Comic-Con
- Indeed – Indeed – Opportunity Studio
- Salt XC – Visa – Field the Future
- Tamsen Fadal Media – Tamsen Fadal Media – The World’s Hottest Menopause Party
- Trailblaze – ILGM – ILGM Home Grow Tour
Best Consumer Activation
- Happy Place – Nike – Yachty x Nike Scavenger Hunt
- McCann XBC – Mastercard – From Fan To Featured
- NVE Experience Agency – NBC – Live From New York: The SNL50 Experience
Best Event for Professional Development
- Elite Media – Teachers College Community School – The Schoolys
- FGPG – eBay – eBay Open 25: eBay’s Biggest Seller Event of the Year
- Lede – Boardroom – Boardroom Members Club
- Salt XC – Shopify – Shopify Summit
- Wavemaker – Adobe, Inc. – Adobe Express Truck at the Upfronts
Best Event in Support of Diversity and Inclusion
- ASTOUND Group – Princess Margaret Cancer Foundation – Cricket to Conquer Cancer 2025
- DCX Growth Accelerator – Ben & Jerry’s – The Little Banned Book Library
- Indeed – Indeed – Opportunity Studio
- MoonLab Productions – Uber IDEA – Uber at Grace Hopper Celebration