ADWEEK Reveals 2025 Experiential Awards Shortlist

  Rassegna Stampa, Social
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  • GMR Marketing – Nissan – Nissan Formula E: Supercharged Experience
  • Narrative XPR – Audi – Audi Haus
  • NVE Experience Agency – Waymo – Waymo CES 2025: The Future is Now
  • R&CPMK – Genesis House – The Forest Within
  • VML – Ford – SupportBelt

Experiential Activation by Retail Brand

  • Giant Spoon – Walmart – The Shoutout
  • Happy Place – Converse – Converse x le fleur Pop-Up
  • MKG – BÉIS – BÉIS x Stagecoach 2025
  • Pink Sparrow – Gymshark – Gymshark NYC Holiday Pop-Up
  • Wasserman – Target – Target x kate spade new york 2024 Spring Collection Launch

Experiential Activation by Technology Brand

  • Creative Artists Agency – T-Mobile – Post’s Travelin’ Tailgate: Club Magenta Hits the Road
  • Goodby Silverstein & Partners – Comcast Business – Game the Green
  • Mssng Peces – Accenture Song – First AI-ID Kit “Meet Your Digital Maker”
  • Seen Presents – TikTok LIVE – TikTok LIVE Fest 2024
  • VML – Aritium – PainVisible

Experiential Activation Less than $1 Million

  • All Terrain Collective – Premier Lacrosse League + Whirlpool – The First Lacrosse Field on Water
  • Elite Media – Teachers College Community School – The Schoolys
  • Matrix MKTG – Backwoods – Backwoods Takeover: Two Activations, One Unforgettable Experience
  • PlutoTV – Pluto TV – Popcorn Challenge
  • Wingstop – Wingstop – Bar Tender 

Experiential Activation Over $1 Million

  • Netflix – LIVE on Netflix – The Beyoncé Bowl
  • OS Studios – Activision – Call Of Duty NEXT 2024
  • The Blaze Strategy – HBO Max – Roland-Garros Pickleball Activation: Le Petit Court by Max
  • The Hanging House Experiential Events LLC – Nissan Middle East FZE – Global Launch of Nissan Nismo 2025
  • WINK – Corona – The Golden Paris Takeover

Experiential Agency of the Year

  • Amplify 
  • Left Field Labs
  • MKG
  • Momentum Worldwide
  • Salt XC 

Experiential Brand of the Year

  • DoorDash
  • NYLON
  • Pinterest 
  • Prologis 

Experiential Executive of the Year

  • AMC Networks – Miguel Enrique Rodriguez, EVP of Production & Operations
  • Disney Entertainment Television – Laura Lovas, Head of Brand Partnerships & Experiential
  • George P. Johnson Experience Marketing – Fiona Bruder, Global CEO
  • Giant Spoon – Monica Herman, VP, Executive Creative Director

https://www.adweek.com/brand-marketing/adweek-reveals-2025-experiential-awards-shortlist/

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